Rooted in Resilience: Ashley Freeburg

In this episode, we sit down with Ashley Freeburg, a woman whose story is deeply woven into the fabric of Montrose. Born in California but raised in Montrose since the age of four, Ashley shares how her family arrived in town with next to nothing—and how they built not just a thriving business, but a lasting legacy of community involvement and compassion.

Ashley reflects on her journey through various local jobs, the lessons she’s carried with her, and how those experiences have shaped her current role at a company with a nationwide footprint. But the heart of Ashley’s story lies in the nonprofit her family founded: Peer Kindness, created in response to unimaginable loss and fueled by a mission to build connection, empathy, and resilience among youth.

Now a wife, mother of two, and soon-to-be returning board member of Peer Kindness, Ashley talks about staying grounded, giving back, and leading with love in a town that helped raise her.

It’s a powerful conversation about resilience, community, and the lasting impact of kindness.

Learn more about Peer Kindness: