Hooked on Passion: Ed LeViness of Ed’s Fly Shop

In this episode, we sit down with Ed LeViness, the man behind Ed’s Fly Shop on Main Street—a cornerstone of Montrose’s thriving outdoor culture. Ed makes the case that Montrose, Colorado, just might be the best fly fishing destination in the entire United States.

But before he was outfitting locals and travelers alike with rods, reels, and river wisdom, Ed was living a very different life. We talk about his journey to Montrose, the leap of faith it took to open a fly shop, and how building a business around his passion has shaped his perspective on community, conservation, and the quiet rhythm of fly fishing.

Whether you’re a seasoned angler or just curious about the magic of the river, this is a story about taking risks, chasing purpose, and finding home in the current.

So what are you wading for?